AT HOME IN NATURE

Design Direction and Campaign Concept for the Roots 50th anniversary General Store shop-in-shop. This gift giving collection , titled “At Home In Nature,”  features an assortment of seasonal decor, travel essentials, and homewares, all inspired by our brand’s signature outdoor aesthetic. The campaign is headlined by our very own “Frontiersman Santa,” a Roots original character who embodies all that our brand stands for: community, integrity, and a love of all things found in nature.