It's a pleasure, I'm Meghan.

With over 15 years immersed in the world of apparel, Meghan Erin’s work centers on creating products that tell stories—stories woven from data-driven insights, refined aesthetics, and a profound respect for the product-brand relationship.

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Her career journey has led her to collaborate with both established icons and emerging voices, crafting tailored strategies that elevate market presence and foster growth. During her decade at Roots Canada, Meghan led a transformative shift in product strategy, expanding offerings and setting new standards across the Canadian retail landscape.

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Each collaboration with Meghan brings together market analysis, curated trend forecasting, and comprehensive strategic roadmaps, all tailored to the client’s unique vision. Whether building something timeless or exploring the avant-garde, Meghan translates business ambitions into commercially viable artistry.

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