designs with soul + Brands with story
every detail is deliberate. every flow is built to feel.
because fashion online isn’t just about selling—
it’s about showing up with clarity and conviction.
this is where storytelling becomes structure.
and vision becomes something you can wear.
"Design isn’t just what I do—it’s what I feel in my bones. It’s how I make sense of the world, chase beauty in the details, and tell stories without saying a word."
Meghan Erin is the founder and designer behind her namesake label, built on a lifelong love of art, design, and fashion. From a young age, she was the kid who got in trouble for doodling in class—fast forward, and those doodles became the foundation of a creative career rooted in curiosity and craft.
After earning her Bachelor of Design from Toronto Metropolitan University, Meghan carved her path through the fashion industry in both Canadian and Asian markets, leading design teams at home and abroad. Her work blends thoughtful storytelling with aesthetic clarity, always grounded in strategy—whether she’s developing collections, mentoring emerging talent, or mapping what’s next.
Outside the studio, her passion for design shows up everywhere—from restoring a 1920s home in Toronto’s Junction neighborhood with her contractor husband, to collecting vintage treasures at flea markets around the world.
For Meghan, design isn’t just a job—it’s her lens, her rhythm, and her way of moving through the world.
THE DESIGNER
→ Animal Lover
→ Empath + Active Listener
→ Pescatarian Enthusiast
→ Gnocchi Girlie
→ Creative Health Advocate
→ Vintage Hunter> new things
→ Soft heart, sharp eye
→ Dreams in moodboards
→ Lives for layered looks
→ Runs on smooth coffee and intuition
THE human
With over 10 years of practical design experience in the North American and Asian fashion industries, we bring a globally minded, detail-driven approach to product development, storytelling, and strategic design. From trend research to assortment planning, our work is grounded in refined aesthetics, technical expertise, and a deep respect for collaboration.
The brand
→ Story-Rich Strategy
→ Comprehensive Identity
→ Publication Deign
→ Editorial Design
→ Social Media Assets
→ Client Experience
SPECIALIZING IN
CREATIVE method
when design and story meet, modern brands are born.
Today’s brands aren’t just selling products—they’re selling a vibe, a vision, a whole world.
That’s why Meghan Erin doesn’t just design pretty things—she builds visual stories that connect, convert, and make people feel something.
Through her studio’s signature blend of strategy, intuition, and custom-built creative tools, each project becomes a deep-dive into what makes your brand actually matter. It’s not about keeping up—it’s about standing out.